This is an article that I recommend to all business people especially those running small to medium enterprises. The tendency for small business owners is put customer service matters way down the priority list. In some sectors, there are no major differences in the services or products offered. The main differentiating factor is how the product or service is packaged and delivered and first impressions count a lot.
Ensure all staff are very knowledge about the products or service. A friend of mine once telephoned a water well drilling company requesting a quotation and reply from person who answered the phone was "The person responsible for quotations is out and I am not sure when he is coming back." Once a bad impression is formed about a business, it is difficult to reverse the situation.
Furthermore, customers who receive exceptional service tend to be the best marketing agents for a service or products when they spread the word to their friends.
Exceptional customer service or lack of it will affect sales figures in the long run. Article by Kim Taylor-Wilson is a good point of departure for those businesses that have been not giving customer service the attention it deserves. Kindly go to the link below.
http://www.customerservicemanager.com/gateway-to-successful-client-relationships.htm